Privacy Policy

About us

Our website address is

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.


If you leave a comment on our site you may opt-in to save your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

To see how much info is retained in your browser, even when you close windows or tabs, you should look at this neat key combination, which will restore your closed browser tabs!

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Your contact information

Will be managed according to EU GDPR regulation. It can be stored on remote 3: rd party mail servers and sent with SSL/TLS encryption.

How we protect your data

We mostly present medical data, not collecting personal data unless you send us info with the contact form. Indirectly info is collected from your browser info and the digital trail you leave behind, but this is only used by advertising systems, ads programs and statistical software. Dr Myths will not collect and store any info about you.

What data breach procedures we have in place

The website is protected by all security plugins you can imagine, but you cannot be 100% safe when it comes to internet security. If a problem is discovered it will be handled in accordance with the EU-GDPR-regulation.

DoubleClick cookie is used by Google in the ads served on partner sites, such as websites displaying AdSense ads or included in Google certified ad networks. When users visit a partner’s website and either view or click on an advertisement a cookie may be placed in the user’s browser.

Third-party vendors, including Google, use cookies to serve ads based on users’ previous visits to the website.

With aid of the DoubleClick cookie, Google and its partners have the possibility to show ads based on user’s visit to this and/or other sites on the Internet.

Users may opt out of the use of the DoubleClick cookie for interest-based advertising in the ad settings. You have the option to opt out of third-party internet cookies for interest-based advertising by visiting

This blog has third-party vendors and ad networks serving ads on this site. These are: Adsense

You can visit those websites to opt out of targeted advertising:

Dr Myths run other websites as well that you can get to via links from this site and where you can also come across ads from various networks and affiliate programs. They keep coming in and out and we cannot give you a full and updated list here in this static privacy policy. But it can be presented upon request.

Google Analytics

In an implementation of Google Analytics without User ID function, unique users ate counted each time the content on is used by another device and for each new visit. For example, a search on the mobile phone one day, a purchase on a laptop three days later and a customer service request on a tablet a month later are counted as three unique users in a standard implementation of the Google Analytics – although all these events occur with the same online account. Even if you can gather data about these events and entities, one can not determine whether there are any relationships between them. The only thing you see is the independent data points.

When implementing User ID it is possible to identify related events and entities and connect these seemingly unrelated data points. The same search on a phone, the purchase of a laptop and re-engagement on a tablet, that previously looked like three unrelated events unrelated entities, can now be understood as three related events on related entities. This provides a context for your analysis and a holistic overview of your users and their behaviours. This site enables Used ID in the reports.

Display Advertising, demographics, and interests

With advertising features Google Analytics can activate features in Analytics, which is not standard in the common implementation. Advertising features include the following:

  • Remarketing with Google Analytics
  • Display Reporting for the Google Display Network
  • Integrations with DoubleClick platform
  • Google Analytics demographic and interest reports

These are enabled on the finance blog making it possible for Google Analytics to collect data on traffic through Google’s advertising cookies and anonymous identifiers, in addition to the data collected through a standard Google Analytics application.

  • Activated advertising functions: Display Advertising, demographics, and interests.
  • DoubleClick cookie used when possible, see the beginning of the Privacy Policy.
  • Visitors may opt out of advertising from Google Analytics for example with NAI tool for inactivation of interest-based advertising, or this plugin.


GDPR = General Data Protection Regulation is the EU’s new data protection regulation from May 2018. It is intended to protect the individual’s right to privacy.

Accounting documents, invoices and financial statements must be saved for 5 years in the UK, 7 years in Sweden and 10 years in Finland. The right to be forgotten does not apply to the data or documents companies by law must archive. Therefore, we record these data as long as the law requires.

If you send a question to us, your email and your question will be archived in the mail program. Some questions that are considered to be of public interest will also be published publicly on the blog (anonymous) with answers. All data that can be linked to an individual or individual company will be edited/deleted as far as possible.

This financial site uses the TLS / SSL / HTTPS encryption for transmission and communication both on the site and by email as part of the adaptation to GDPR. Other documents are stored on encrypted hard disk or encrypted in cloud services such as Dropbox and iCloud.

Questions placed in the comment plugin under the articles are usually not answered by us but may be answered by fellow visitors and the questions/comments you write there are subject to compliance with GDPR and can be deleted by request. Comments which reveals too much personal info may be removed.